Naji Richani immigrated from Lebanon to the USA in 1990 and found American desserts too sugary and lacking creativity. His dessert experience throughout the Mediterranean region inspired him, and his vision was to bring that taste to America. Naji’s artistic talent, creative flair, and delectable recipes became Sweetheart USA.

Sweetheart started as a Richani family business in our hometown: the village of Hammana, Lebanon in the late 1970’s.

In 1995, when Naji and his wife, Lidia, started their bakery in America, it was an honor to carry the family business name across the ocean and it was named Sweetheart USA.

Our humble beginning was in the basement kitchen of one of our restaurant clients. As the business evolved, we moved into a 1,200 sq. ft. storefront to accommodate our customers. In 2004, we outgrew that space and we bought our current home of 3,100 sq. ft. in Northfield, Ohio.

All our cakes and desserts are decadent and exquisitely decorated. We use only the freshest, finest ingredients available and all our recipes are made from scratch. As delicious as they are beautiful, our desserts are sure to impress the most sophisticated palate.

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We are located at 10650 Northfield Road, Northfield, Ohio 44067, directly across the street from the Northfield Race Track.